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Sales & Marketing Alignment Checklist

How aligned are your sales & marketing teams?

Research shows us that sales & marketing teams struggle to align around a shared mission. Conduct this short quiz to test for alignment in your organization.Poll your sales and marketing team and ask these three questions.What % of the sales tools available does the sales team use?What is the definition of a qualified lead?What metrics does sales & marketing share?Does your sales & marketing responses align? If not, there's a good chance you can improve collaboration. Use this handy checklist to identify priority areas of misalignment.

Account Based Marketing, Marketing Best Practices, Sales EnablementMay 8, 2017
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