Named Top B2B Marketing Book to read in 2017
Community Connections welcomes author Samantha Stone
Best Business Book of 2016
Should you be selling to the C-Suite?
Samantha and James Carbary, co-host of the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth, talks chasing the c-suite, quality vs. quantity leads, and more!
Enterprise Marketer host Jeff Julian talks sales and marketing collaboration with Samantha
Enterprise Marketer host Jeff Julian talks sales and marketing collaboration with Samantha. Samantha explains why more leads is not the answer, we need more opportunities.
Unleash Possible Author Samantha Stone named top 60 B2B Marketing Speaker
Marketing Insider Group has identified “the very best marketing speakers and influencers in the world today, each providing inspiration and advice in equal measure.”
NoDogma Podcast Interview: All about launching a technology product
In this interview host Bryan Hogan interviews Samantha and uncovers the key to successful technology product launches. It’s a comprehensive review of a very important topic. A must listen for anyone launching a new product to market.
CRM Radio Interview
CRM Radio host Susan Finch interviews Samantha. They cover collaborating with sales, personas, getting rid of appointment no shows and even the hardest part of the book for Samantha to write.
“Unleash Possible” Now Available on Amazon
Unleash Possible: A Marketing Playbook that Drives Sales is now Available in print & for Kindle
Finally, a marketing book that shows you not only what to do, but how.
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
The problem is—most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales.
Unleash Possible changes that—it’s a how-to manual for B2B marketers to:
- become a trusted partner for sales teams to turn to for guidance.
- change the way marketing is done to better serve buyers.
- drive more revenue, growth and profitability.
“This is a book that should not only be read by marketers. It’s a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!)” (Jere Doyle, Managing Director Sigma Prime Ventures)
About Samantha Stone:
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.