Upcoming Events

  • High5 Conference 2017 at Raleigh, North Carolina

    Breakout Session: Stop the guesswork! Use Buyer Insights to Fuel Creative that Converts

  • Content Marketing Conference at Boston Westin Waterfront

    How to Develop the Ultimate Content Planning System

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Past Events

Oh no! You missed these educational events, but don’t worry I have good news. Event summaries can be found by visiting the links below.

Personal Branding Workshop

WOW! Personal Branding Workshop

This engaging and informative workshop challenged participants to rethink their personal brand to advance their professional goals. Interested in more information?
Contact Samantha to learn more

 

MarketingProfs 2016 B2B Forum – Is Your Marketing Strategy Ready to Do It All?

Available On Demand from Marketing Profs (Fee required by conference host and includes 46 bonus sessions by totally amazing speakers!)

Abstract: Using proven insights born from supporting complex selling environments, this session will show you smart ways to harness your buyer insights and find the clarity and cross-functional alignment needed to create and execute engaging, measurable marketing strategies tuned for today’s B2B marketing landscape.

At the end of this session you will be able to:

  • Understand the three critical but common mistakes marketers make when building a marketing strategy (and how to overcome them)
  • Have a roadmap to operationalize buyer insights and hold sales accountable for the entire buyer’s journey
  • Identify marketing KPIs that will drive business impact, not just measure activity

Turn Speaking Opportunities into Business Growth

Innovation Women hosted an inspiring evening designed to help professional women secure, prepare for and convert speaking opportunities into business growth. I was honored to be one of three panelists on the “own it” session where we discussed how to turn speaking opportunities into real business value. During our interactive chat many tips were shared by the panelists & audience.