Oh no! You missed these educational events, but don’t worry I have good news. Event summaries can be found by visiting the links below.
Content Summit 17
High 5 Conference
Stop the Guesswork! User Buyer Insights to Fuel Creative that Converts. Download all the session materials and a proven campaign brief template here.
Personal Branding Workshop
This engaging and informative workshop challenged participants to rethink their personal brand to advance their professional goals. Interested in more information? Contact Samantha to learn more
MarketingProfs 2016 B2B Forum – Is Your Marketing Strategy Ready to Do It All?
Available On Demand from Marketing Profs (Fee required by conference host and includes 46 bonus sessions by totally amazing speakers!)
Abstract: Using proven insights born from supporting complex selling environments, this session will show you smart ways to harness your buyer insights and find the clarity and cross-functional alignment needed to create and execute engaging, measurable marketing strategies tuned for today’s B2B marketing landscape.
At the end of this session you will be able to:
- Understand the three critical but common mistakes marketers make when building a marketing strategy (and how to overcome them)
- Have a roadmap to operationalize buyer insights and hold sales accountable for the entire buyer’s journey
- Identify marketing KPIs that will drive business impact, not just measure activity
Turn Speaking Opportunities into Business Growth
Innovation Women hosted an inspiring evening designed to help professional women secure, prepare for and convert speaking opportunities into business growth. I was honored to be one of three panelists on the “own it” session where we discussed how to turn speaking opportunities into real business value. During our interactive chat many tips were shared by the panelists & audience.